Direct marketing campaign for Dialogue*.

As a part of Magnet Network Dialogue helps American companies in developing their business in Europe.

In this DM Dialogue made a connection to the Irish monk - St. Brendan who has discovered America before Christopher Columbus and spread good news about the "Promised land" in Ireland and other parts of Europe.

The stones have carved the recipients' names in Ogham - an ancient Irish script which has been found in America 550 AD.

*
I was in the team responsible for the concept, I've fully art directed, designed and illustrated the DM.

The DM has been nominated to the "Best Direct Mail Low Volume" and "Best Over-all Creative" in An Post DMA (Direct Marketing Awards) 2010 and it won these golds!

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Some of the recipients' comments:

"I received your direct mail today - it is stunning! Seriously, an exceptionally beautiful and engaging piece. The handwritten addressing and brown paper & twine packaging made it irresistible to unwrap. It is beautifully designed and written (and you were kind to include my testimonial)! (...)"
Kelly Morris, Burton Group

"Thanks for sending me the DM campaign today - it's fantastic. So much work went into the illustration and art direction, well done. Good luck with the leads, IÕm sure this will make a real impression on those American desks!"
Amie Peters, An Post

"I admire the brave and creative approach you have done to get new business out of the Magnet Network and to take the lead to get new business for our InterDirect members... Very impressing! (...)"
Pieter van den Busken, InterDirect Network